Just like in business development, email marketing is an essential strategy for job seekers. A large majority of jobs these days are found via referrals. Ensuring that a job seekers family, friends and online connections are aware of their job search and how they may be able to help is a critical step. Yet, it is often forgotten altogether or done so poorly that it hurts rather than help the process.
While a casual email or phone call may suffice for close friends and family, connections on Linkedin need a more formal message. Since many of those connections do not know the job seeker beyond what they see on their Linkedin profile, it is important to give them all of the information they will need to help.
Listed below are some do’s and don’ts for updating Linkedin connections regarding a job search.
- Open with an explanation of why this message is being sent.
- Give a brief summary of work background.
- Explain exactly what type of role is preferable.
- Explain what geographic location is preferable.
- Explain the best way to get in touch.
- Keep the message brief and offer to help in return.
- Thank them for their time.
- Send a message that is too casual.
- Put the onus of reviewing work history on the reader. Ex: “You can check out my profile or resume to see if you know anything I may be a fit for.”
- Use poor grammar or misspellings
- Use words that individuals outside a particular industry may not understand. Ex: “I am a CPC.” Unless you are in the medical industry this term may not be familiar to you.
A great example of a job search message sent through Linkedin is as follows:
I would like to take a brief moment to update you on my current stage of career development. After spending 14 years as a staff accountant in the manufacturing industry I find myself in search of a new opportunity. My goal is to secure a position as a staff accountant or financial analyst in the manufacturing or consumer goods industry. I am an expert in payroll, state and federal taxes and general ledger entries. I am currently going back to school and will be sitting for my CPA very soon. I would prefer to stay in the New York area, however, am open to relocation within 300 miles. I can be reached via email at email@example.com or via phone at 123-456-7890. Should anything come to mind that may fit my background please feel free to reach out to me directly.
In addition, should I be of any assistance to you and your current endeavors please let me know.
Thank you for your time,